Monday, August 22, 2016

More Honest Client Meetings

Man with Pinochio nose

Everyone's looking for an edge, in this economy. By having an interactive event, you'll be able to gauge your client’s response in seconds – not months. Information and timing are always critical. Bringing any group together and empowering them to anonymously voice their opinions about products and services brings much more truthful responses than raising hands in public and results are available in an instant.

Here is an example of a product launch based upon asking one question


We were hired by a large networking company to provide ARS services at their client seminars. The only difficulty was that the seminar attendees were the company's guests in Paris and as guests, might understandably give us polite valueless responses.

Without the ability of being anonymous at an interactive event, many factors might make a public show of hands unreliable. People are more concerned about not offending, or publicly disagreeing with peers, or the boss, than being forthright.

We asked the basic demographics, so we knew the geographic location, size and type of company they each represented. After going through the series of foundational questions, we were able to discover the most important question, ask it in an ad hoc manner and capture the real-time feedback – this is the inherent power of our approach to ARS.

The product line in question wasn’t even being considered by the company. It worked in conjunction with a product made by the client. We added one impromptu question: "If we made the companion product, would you buy it from us, or continue to buy from your current supplier?” The response happily was that they would prefer to buy both devices from their host.

In a few seconds – not months, with one question a new product was launched. Armed with the demographics, we also knew by cross-tabulating several factors (geography, size and type of business) who would buy the product. Good information in real time allowed the company to bring a new product to market.


With over 30 years of experience in helping clients achieve their meetings goals. I am passionate about the power of insight. If I can help your firm discover this power, please contact me.

Alan Warshaw
President
Quick Tally® Interactive Systems, Inc.
Direct Dial: 310.306.4930


About Me

After graduating from New York University with a degree in Communications, Alan attended the New School for Social Research, Graduate School at N.Y.U. and the Master’s Program in Cinema at U.C.L.A. Following his service in the U.S. Army, Alan was employed by Doyle, Dane and Burnbach Advertising Agency. He worked in the U.S. and Europe in the feature motion picture production business. He was employed by Quick Tally Interactive Systems for one year prior to acquiring the company. He has owned and run the company for almost three decades and has pioneered in the manufacturing of ARS equipment and providing interactive event services. In addition to US State and Federal Government Agencies, America's leading companies, associations and television networks, he has also worked for events clients in the EU, New Zealand, Hong Kong Thailand and Dubai.