An interactive event can both create and measure satisfaction.
In the meetings environment, Savvy Audience Response Systems users enhance participation and honor the attendee’s opinions. For example, determining the attendee’s level of expectation about the session, gives the presenter a snapshot of what they want to know, or discuss, and it includes the audience in the process. A wonderful automatic benefit is that it actually creates an easily quantifiable level of satisfaction.
As is true the important ARS benefits, it is so basic that it is almost always overlooked. This satisfaction is easily measurable. Ask a positively worded wrap up question at the end of the day: Which session was of most value to you? This is NOT a rating of the speaker. It is about the value of the session to the audience.
Managements intended use of the response system may be for some other purpose, however the feeling of inclusion in the decision making process is very often of greater long term value. This is equally true for employees, customers and association members. It is common to hear people leaving the interactive session saying that no one ever asked for, or cared about their opinion.
Quick Tally often advises management — and often the CEO to kick off the event by champion a listening/caring theme. The only caveat is that the culture is such that the ideas and insights once expressed can actually be the catalyst for change.
With over 30 years of experience in helping clients achieve their meetings goals. I am passionate about the power of insight. If I can help your firm discover this power, please contact me.
Quick Tally® Interactive Systems, Inc.
Direct Dial: 310.306.4930
After graduating from New York University with a degree in Communications, Alan attended the New School for Social Research, Graduate School at N.Y.U. and the Master’s Program in Cinema at U.C.L.A. Following his service in the U.S. Army, Alan was employed by Doyle, Dane and Burnbach Advertising Agency. He worked in the U.S. and Europe in the feature motion picture production business. He was employed by Quick Tally Interactive Systems for one year prior to acquiring the company. He has owned and run the company for almost three decades and has pioneered in the manufacturing of ARS equipment and providing interactive event services. In addition to US State and Federal Government Agencies, America’s leading companies, associations and television networks, he has also worked for events clients in the EU, New Zealand, Hong Kong Thailand and Dubai.