Using an Electronic Polling System at Trade Shows

Trade show exhibitions provide an opportunity to get your wares before a host of vendors, sales reps, and other clientele in a short period of time. A chance to not only put your products and services on display but to make all-important first impressions.

A lot of trade shows regularly have some kind of session scheduling comprising of:

· Workshops

· Speaker Introductions

· Directed Exhibition Events

· Press and Media Forums

· Networking Meetups

· Event Awards

Electronic polling infrastructure has found its way into the world of trade shows. It provides organizers, exhibitors, sales reps, and all sorts of clients a forum for communicating and getting feedback on an array of issues. It performs in an efficient and prompt manner as its uses overlap the plethora of trade show frontiers from:

· Live Q&A

· Advertising and Promotion

· Booth Design Rankings, and

· Final Voting.

Some organizers prefer very detailed, thoroughly integrated polling frameworks. For instance, if you want extra polling data on the choice of menu at the food court or the functionality of the amenities, tooling up your electronic polling infrastructure to meet those needs will require more work.

Electronic Polling Utilized at Trade Shows


Trade fairs use various electronic democratic and vote checking technologies. The assortment of innovations utilized makes it hard to order them effortlessly. The most widely recognized kinds of advancements are:

• Direct Recording Electronic (DRE) System

• Electronic Ballot Printing (EBP) systems

• Optical Mark Recognition (OMR)

• Web Voting System

Online polling systems can be very small

Direct Recording Electronic (DRE) System

DRE frameworks use the electronic gadget to permit a voter to record their vote electronically. Non-remote, managed areas (surveying stations) utilize DREs. The DRE framework catches the

voter’s decisions and stores an electronic record of their vote. Electronic channels that transfer information collated by a single electronic voting station include:

· Web Uploads

· Mobile Phones

· SD Cards

On the other hand, the organizers might opt to get physical print receipts from each unit and segment them. The aim is to catch the total number of votes cast for explicit gatherings or issues.

Electronic Ballot Printing (EBP) Systems

EBPs are like DREs, in that the voter utilizes a DRE-type interface for the demonstration of settling on casting a ballot. In any case, dissimilar to DREs, an EBP doesn’t store vote information. Instead, it prints out a paper receipt or delivers a token containing the democratic choice(s).

The voter at that point takes this receipt or token and spots it into the polling station, which might be electronic and consequently check the vote.

EBP frameworks may involve more significant expenses, require more noteworthy IT limits from EMBs, and experience a more substantial number of difficulties in guaranteeing manageability than different structures.

Optical Mark Recognition (OMR)

OMR tallying machines join parts of the paper polling form, casting a ballot with electronic checking. The voter utilizes a pen or pencil to stamp their decisions on a unique machine-meaningful paper polling form.

The polling form is then perused by an OMR machine that counts votes utilizing the imprints made by the voter. These frameworks involve noteworthy spotlight on subtleties, for example:

· Polling Form Configuration

· Sort of Ink Utilized

· Paper Stock Thickness

· Different Variables,

This in turn may repress the capacity of OMR machines to precisely check votes.

Web Voting System

In an Internet ballot casting framework, the voter makes their choice utilizing:

· Computer or

· Mobile device with access to the Internet.

This kind of electronic voting system is obsolete

Webcasting a ballot, for the most part, happens in an unaided, remote area, from any device that has an internet gateway. It can also occur in administered, non-remote regions if, for instance, constituent specialists give internet booths at surveying stations.

Accommodation and more noteworthy access are the two critical advantages for a transition to internet voting, though they rob the users of the advantage of experienced ARS technicians, like Quick Tally.

Poll Options Administered in Electronic Voting Systems

Here are some of the most common poll options administered in electronic voting systems:

· Multiple-Option Survey

· Open Content Surveys

· Word Cloud

· Rating Surveys

Multiple-Option Survey

They’re speedy and straightforward to utilize and work extraordinarily well for checking the sentiment or information level in the room. They’re also perfect for warming the crowd in the beginning.


· 30-70% of the crowd ought to find the correct solution.

· Under 30% shows that the inquiry is excessively difficult, and the individuals won’t learn or become curious about the point.

· Over 70% of the right answers, the question was overly simple.

Open Content Surveys

With these kinds of polls, you give the members at the exhibition the opportunity to define their answers and thoughts.

They are extremely viable for:

· Publicly supporting proposals

· Difficulties, or

· Zones for development.

You might opt to give the exhibition participants additional time to type in their answers.

Word Cloud

Word cloud is a decent option in contrast to the open-source content. They function with small word answers. The more times a word is presented, the bigger it shows up on the screen.

Rating Surveys

As the name recommends, these surveys let your crowd rate things. The different gatherings can utilize them to rate aspects of the show, such as:

· Assembly hall civilities and

· Corner structures.

Uses of Electronic Polling Systems at Trade Shows

Some of the uses of electronic polling systems include:

· Gathering Information from Exhibitors

· Customer Feedback

· Award Voting

Gathering Information from Exhibitors

Trade show organizers are in constant communication with prospective exhibitors and vendors. Not to mention, advertising firms and promotional campaigns looking to generate buzz on their products.

Electronic polling provides a means for a 2-way exchange between them and the other stakeholders at their event.


They can know the demographic profile of their attendees and tailor the experience to that end. In addition to that, ad agencies and marketers chomp at the bit to gather data. In a bid to use this information for their campaigns, surveys and questionnaires can collect related attendee data such as:

  • Numbers
  • General Titles
  • Purchasing Power.

Another course of gathering more information is to contact past participants. The show organizers contact them via email or web surveys and questionnaires. Organizers and prospective exhibitors reach out to get information relevant to them; that’s:

  • The value they place on their time spent in the trade show
  • What their impressions of the show were
  • Whether they would attend in the future

Customer Feedback

Perhaps the air conditioning is not enough, or the caterers didn’t do an adequate job prepping snacks at the food court. Maybe the bathrooms at a wing of the convention center need clogging.

All of such and more tend to unfold as the trade shows go on. Electronic polling infrastructure provides a way for participants to:

  • Reach the event organizers

· Notify them of any developments

Polling can be done with touch screens
E-polling allows organizers to rectify any burgeoning problems on the fly. They’re thus ensuring a comfortable experience for customers and exhibitors alike. It’s essential, for both new and older brands, to know about what participants are commenting about them and their items.

As an exhibitor, it’s critical to take specific notification of how individuals depict and associate with your merchandise; the words they use and how they talk about your brand is an incredible sign of their excitement or apathy.

Make sure to focus on everything that’s being said about your merchandise, both the positive and negative feedback.

While it can be helpful to hear disparaging criticism about a design or material, it’s just as important to know what you’re doing that gets people excited.

To that end, electronic polling infrastructure is a perfect way for customers and exhibitors to give each other helpful information about the products and services on display.

Award Voting

Throughout the fair, customers will have a chance to interact with:

  • Vendors
  • Sales reps
  • Exhibitors

They will even get to sample and preview products and services. As is their purview, the organizers initiate a preset countdown voting deadline, and polling takes place on various award categories like:

  • Best Product
  • Best Booth Design
  • Best Customer Experience
  • Most likely to go belly-up

You get the gist!

Electronic polling methods gather and tally the votes promptly and seamlessly, particularly for a large convention center with thousands of people.

Pros of Electronic Polling

It enhances accessibility for the people attending the show, especially if large numbers are roaming the convention centre

  • Quick tabulation of results.
  • It allows a more considerable degree of anonymity for the voter
  • Encourages more participatory opportunities, hence positively impacting voter turnout
  • Internet and phone voting produce faster and more accurate election results
  • It has the potential to be less expensive to operate and execute over the long term
  • Improves overall quality of ballots cast by reducing errors

Trade shows are some of the best places to gather information regarding a service or a product. However, you need some of the best systems to gather data accurately. This calls for electronic polling, which aids in gathering information from exhibitors, getting customer feedback, and award voting


Want to learn more ways to use Electronic Voting Keypads? Take a look at 7 Creative Uses for Electronic Polling Devices in Meetings and Uses for Electronic Voting Clickers

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